Facebook Inc.Â said it acquired visual shopping and artificial intelligence startup GrokStyle Inc. in a move to bolster the social-media companyâ€™s own AI work.
GrokStyleâ€™s technology, which was integrated intoÂ Ikeaâ€™s mobile app, was simple in practice. A user takes a picture of a piece of furniture and the technology would match it to similar products that could be purchased online. On itsÂ website, GrokStyle said it is “winding down” its business, but that it is “moving on as a team” along with its technology. The company didnâ€™t disclose itâ€™s joining Facebook.
â€śWe are excited to welcome GrokStyle to Facebook,” Facebook spokeswoman Vanessa Chan said in a statement. “Their team and technology will contribute to our AI capabilities.â€ť She declined to disclose a purchase price.
Facebook could use the underlying AI technology and GrokStyleâ€™s employees to bolster its own efforts in the field. The startupâ€™s specific technology also makes sense for Facebook Marketplace, the companyâ€™s service for buying and selling items from other Facebook users on its social network.