APPLE MUSIC LANDS ON AMAZON ECHO, AS APPLE BRANCHES OUT

IN NEWS THAT might help you make some sense of your fragmented, frustrating device setup, Amazon announced today that its Echo devices will support Apple Musicstarting December 17. It’s a small breakthrough in the streaming wars, one that should help bring some sense to your streaming strategy. And you’ve got Apple’s increasing need to branch out beyond hardware to thank.

When the Apple Music Alexa skill goes into effect next month, all you’ll need to do to tap into Beats 1 is enable it and link your account. The simplicity of switching it on belies the tangled threads that will have gotten it there in the first place. Amazon and Apple, after all, historically aren’t exactly best buds.

But circumstances have led both companies to a point where they actually have to consider what’s best for their customers. In this case, that means making one of the most popular music platforms in the US available on the most popular voice-activated speaker.

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