The Wall Street Journal is reportingÂ that Apple will go all OLED for the iPhone 2020, upgrading its entry model from LCD.
The story about Japan Display â€” an LCD panel manufacturer that has seen its business affected by theÂ failing iPhone XRÂ â€” contains that nugget, claiming that going all OLED will make possible a â€śmore flexible handset designâ€ť and pointing out that Appleâ€™s plans for the 2020 iPhones are big.
It seems Cook, Ive and Co. finally got the memo.
The company really needs a major design change to justify upgrades. Like Samsung, Appleâ€™s last phone generation has been an underwhelming incremental revision that, coupled with high prices, have failed to fire up the upgrade frenzy that characterized previous generations.